The owners of CrossFit Gym in Mutiny Over George Floyd, CEO of Greg Glassman Tweet

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The first damage ripples to CrossFit after controversial tweets from CEO Greg Glassman on the Black Lives Matter movement were quick and immediate. Sportswear giant Reebok has ended a long-standing sponsorship with the fitness brand. Professional athletes like Rich Froning, Tia-Clair Toomey and Noah Ohlsen, who participate in the annual CrossFit games, have also cut ties with the fitness program.But it was only the beginning. CrossFit-affiliated gyms across the country, where owners pay annual funds to use the regime’s branding, began to divest themselves of the corporate structure this weekend. These coaches say their fitness centers will continue to operate as independent stand-alone companies called CrossFit.

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