The meat industry will be obsolete within 15 years


Impossible Foods founder and chief executive officer of Patrick Brown told CNBC on Tuesday that the meat industry is in the midst of a reckoning.As more and more consumers seek healthy food, Brown is convinced that the pet market will be obsolete by the next two decades.

“From a nutritional point of view, our products meet the protein quality and content in products of animal origin they replace,” and “the bear is a clear winner from a point of view of health and nutrition,” he says in a “Mad Money” interview.

“This is why I think people are more aware of products of plant origin are to completely replace the products of animal origin in the food world in the next 15 years. It is our mission. This transformation is inevitable, ” says host Jim Cramer.

Impossible Foods earlier in the day, announced that it has signed a partnership with Starbucks to achieve the Impossible Breakfast Sandwich to the most international coffee chain in the UNITED states, as the popularity of plant-based diets continues to grow. The agreement is a victory for the private property alternative to meat and Brown.

“Starbucks has been one of our — if not the top targeted output, just because of the power of their brand and their ubiquity,” he said. “This is a great opportunity for exposure and test. “The Impossible Breakfast Sandwich — a plant-based sausage topped with a cage free fried egg and aged cheddar cheese on artisanal ciabatta bread — is an attempt on the part of Starbucks to offer more sustainable food options and Impossible for Food to reach a younger audience. Brown has said he has found that about one-third of the U.S. population age 18-29 visit a Starbucks restaurant at least once per month and the transaction will allow the company to exploit the young adult demographic.

Starbucks had more of 15 200 us inside the store at the end of March, according to Factset.

“This is huge for us. This is, by far, in terms of the number of points of sale, by far the biggest launch we have had and, of course, the opportunity to collaborate with an iconic, global brand like Starbucks, is probably just as important in the fair level of awareness and interest, and testing of the consumer, ” he says.

Impossible Foods ranked No. 49 on CNBC europe 2020 of the Disruptor 50 list. The food producers of meat, dairy products, and fish products with patented herbal ingredients, which it sells predominantly in the food-service industry. Beyond the Meat, Impossible the most recognizable competitor, has put the emphasis on the consumer and the grocery industry.

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Impossible Food products can also be found in Burger King, Qdoba, White Castle, Red Robin and other restaurants. The company announced last month that Kroger has made his debut for the Impossible Burger, head of product, in more than 1 700 locations as the demand for meat substitutes increases.


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