Starbucks Suspends Advertising on Social Media Platforms


  • Starbucks announced on Sunday that it will suspend all advertising on social media platforms as it conducts discussions “internally, with our media partners and with civil rights organizations” about ending the spread of the hate speech.
  • Facebook, in particular, criticized its response to hate speech on its platform and its decision to allow President Trump to publish controversial articles, such as calling protesters “thugs” and writing “when looting begins, the shooting begins. “
  • Starbucks joins Coca Cola to announce a complete suspension of all social media advertising, while other companies have announced temporary bans on Facebook advertising.
  • While the company suspends its advertising on social networks, it does not join the #StopHateForProfit campaign reinforcing the boycott of Facebook advertising, according to CNBC.
  • Visit the Business Insider home page for more stories.

Starbucks announced on Sunday that it would immediately suspend all advertising on “all social media platforms”, becoming the latest company to suspend advertising on social media following criticism that companies are not doing enough to protect users against hate speech.

The suspension of social media advertising will not include Google-owned YouTube, a company spokesperson told CNBC.

“We believe in bringing communities together, in person and online, and we oppose hate speech,” Starbucks said in a statement on Sunday. “We believe that more needs to be done to create welcoming and inclusive online communities, and we believe that business leaders and policymakers must come together to bring about real change. ”

According to the press release, the company will suspend all social media advertising while continuing discussions “internally, with our media partners and with civil rights organizations” on ending the spread of hate speech.

Civil rights organizations such as the NAACP, Color of Change and Anti-Defamation League have called on large corporations to stop advertising on Facebook after the May 25 police assassination of 46-year-old George Floyd in Minneapolis and demonstrations that followed nationwide against police brutality.

The campaign, called #StopHateforProfit, started on June 17 after Facebook refused to take action against a message from President Donald Trump that threatened protesters with violence.

Trump wrote “when looting begins, filming begins” and also called the protesters “thugs”. The president made a similar statement on Twitter, which called the tweet “a glorification of violence.”

As reported by Business Insider, Facebook CEO Mark Zuckerberg announced on Friday that the company would start labeling “noteworthy” messages from politicians who break its rules on hate speech or violent speech. In response, the campaign criticized Zuckerberg’s response and proposed ten steps that “would not be enough to solve all of Facebook’s problems, but it would be a start.”

Starbucks joined Coca Cola to announce a total ban on social media companies. Coca Cola announced a 30-day ban on advertising on Thursday while the company reviewed its own policies. Starbucks has not announced a deadline for its advertising suspension. Facebook’s shares have dropped since Coca-Cola announced its advertising halt, as Business Insider previously reported. The social media giant derives almost all of its income from advertising.

Other companies like The Hershey Co., Unilever, Verizon, Honda, Birchbox, Ben & Jerry’s, The North Face, REI and Patagonia have suspended their paid advertising on Facebook for varying periods of time, as reported by Business Insider.

Starbucks has said it will continue to post on social media during its advertising boycott, according to CNBC.

Read more:

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