Starbucks, Levi’s, Diageo Join Facebook, Instagram Ad Boycott


So far, more than 180 companies have signed up for the #StopHateForProfit campaign, which prompts the social media giant to tackle hate speech and misinformation on its platforms.

Starbucks, Levi’s and global beverage giant Diageo are the latest prominent companies to join the growing advertising boycott of Facebook and its Instagram affiliate for the social media giant’s management of racism, violence and disinformation on its platform.

CNBC reports that Starbucks will suspend advertising on “all social media platforms”, but will continue to publish without paid promotion. “We believe in bringing communities together, in person and online, and we oppose hate speech,” Starbucks said in a statement Sunday at CNBC. “We believe that more needs to be done to create welcoming and inclusive online communities, and we believe that business leaders and decision makers must come together to bring about real change.”

Levi’s tweeted, “Facebook needs to take action to stop misinformation and hate speech on its platforms. It is an unacceptable affront to our values. We and @Dockers join the #StopHateForProfit campaign and suspend all advertising on @Facebook and @Instagram.

In a statement posted on Twitter, British beverage company Diageo, owner of the Smirnoff, Tanqueray and Johnnie Walker brands, said: “Diageo strives to promote diversity, including through our own marketing campaigns. Effective July 1, we will pause all payments that advertise globally on major social media platforms. We will continue to discuss with media partners how they will deal with unacceptable content. ”

On June 17, a group including the Anti-Defamation League, NAACP, Sleeping Giants, Color of Change, Free Press and Common Sense launched the social media campaign #StopHateForProfit which called on companies to stop advertising on Facebook and its Instagram affiliate for the month of July.

Since the campaign launched, outdoor clothing companies Patagonia, The North Face and Arc’teryx, outdoor equipment company REI, tech companies Dashlane and Upwork have been among the first to announce their adherence to the boycott. Last week, Ben & Jerry’s, Magnolia Pictures, Hershey, Mozilla, Verizon, Coca-Cola, Honda and Unilever were among the big names that joined the boycott.

Facebook has been the subject of harsh criticism, both external and internal, in recent months for disinformation and racist content disseminated on its platform, and in particular messages from President Donald Trump who have been widely condemned as dangerous or inciting violence . Company CEO Mark Zuckerberg has remained firm that Facebook will not regulate online speaking. “I firmly believe that Facebook should not be the arbiter of the truth about everything people say online,” Zuckerberg said in an interview with Fox News last month. “Private companies probably shouldn’t be, especially these platform companies, shouldn’t be able to. ”

As the advertising boycott began to escalate last Friday, Facebook said it would report all “noteworthy” messages from politicians and political groups who break its rules, including those of Trump, as well. that banning messages that discourage voting with false statements.


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