Snapchat deletes the filter Juneteenth that said, ” smile to break the chains “


Evan Spiegel, CEO and co-founder of Snap Inc.Adam Galica | CNBC

Snapchat apologized for his filter, Juneteenth now removed, telling CNBC on Friday that it has been posted without having been approved through its review process.Using the pan-african flag as the backdrop of the filter, the application encouraged the users to smile, which revealed the strings behind them and break them.

“We apologize deeply for the members of the community Snapchat who have found this goal to be offensive. A diverse group of team members Snap have been involved in the development of the concept, but a version of the objective that has been online for Snapchatters this morning had not been approved by our We look at why this error occurred so you can avoid it in the future, ” said a spokesperson from Snap to CNBC in a statement.

The critical filter is spread when Mark Luckie, strategist and digital former journalist, has shared the filter on Twitter, calling them “interesting “.

The blunder comes after the CEO of Snap, Evan Spiegel, has said the company would continue to keep its diversity report in private, according to Business Insider. Spiegel said that the publication of the data would strengthen the perception that minority groups are under-represented in the industry.

Juneteenth celebrates the end of slavery in the United States. Combination of the words June and nineteenth, the feast commemorates the day on which a general of the american army has informed the African-Americans enslaved in the Galveston, Texas, on June 19, 1865 that the civil war was ended and they were free.

The confederate army had surrendered two months earlier in April, and president Abraham Lincoln had issued the emancipation proclamation more than two years ago, but the abolition of slavery has not been applied in Texas away later on.

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