< div itemprop = "articleBody">
Reebok and athletes around the world severed ties to CrossFit after founder Greg Glassman tweeted “it’s FLOYD-19” after the Institute for Health Measurement and Assessment (IHME) said that racism and discrimination was a public health problem which required an urgent response.
The research firm IHME tweeted a statement from its director Christopher Murray, who said that the IHME is committed to researching racial disparities in various areas, including the differential impacts of COVID-19.
Glassman, who is also the CEO of CrossFit, responded on Saturday: “It’s Floyd-19” and on Sunday, he followed up on the tweet with: “Your failed model quarantined us and now you’re going to come up with a solution to racism ? The brutal murder of George Floyd sparked riots nationwide.
“Quarantine alone is” accompanied at all ages and in all political regimes by an underlying current of suspicion, mistrust and riots “. Thank you!’
The backlash against Glassman’s tweet was quick, with many athletes and sponsors immediately distancing themselves.
Glassman made a frantic comeback on Twitter on Sunday via the Crossfit account: “Me, CrossFit HQ and the CrossFit community will not defend racism. I was wrong about the words I chose yesterday. My heart is deeply saddened by the pain it has caused. It was a mistake, not racist but a mistake. “
CrossFit founder and CEO Greg Glassman (photo) has been criticized for his moral ambiguity on issues of racial injustice
After the Institute for Health Metrics and Evaluation (IHME), said it was committed to researching racial disparities in areas such as the impacts of COVID-19 and Glassman replied on Saturday: “It’s Floyd-19”
Reebok has said it will fulfill its remaining contractual obligations in 2020 and then end its partnership after Glassman’s callous comment referring to the murder of black man George Floyd
Supporters and human rights groups expressed outrage at the tweet, calling it insensitive to current events and the death of George Floyd, a black man who died in police custody on May 25 in Minneapolis, Minnesota.
Floyd was killed when officer Derek Chauvin, who is white, knelt on the neck for almost nine minutes.
Chauvin was charged with second degree murder and manslaughter, while three other officers were charged with aiding and abetting murder and manslaughter.
The fallout from Glassman’s initial tweet was quick, Reebok, owned by Adidas AG, ended its 10-year partnership with CrossFit and updated its home page in the United States https: //www.reebok .com / us in support of the “Black Lives Matter” campaign.
“Recently, we have had discussions regarding a new agreement, however, in light of recent events, we have made the decision to end our partnership with CrossFit HQ,” Reebok said in a statement on Sunday. “We will fulfill our remaining contractual obligations in 2020.”
CrossFit does not seem to have taken a firm position in a statement following protests against injustice
Reebok, on the other hand, was clear about his decision to stand alongside the black community
Rocket Fitness had previously cut ties to the brand after Glassman accused them of trying to label the company racist when CrossFit was called in for silence.
Rose also criticized CrossFit for its controversial marketing amid the coronavirus pandemic which gave priority to its business rather than health issues (left) and shameful members (right)
On Sunday, Glassman went on to say: “Your failed model put us in quarantine and now you are going to propose a solution to racism? The brutal murder of George Floyd sparked riots nationwide … “
When Reebok teamed up with CrossFit, the Adidas-owned company was struggling to reduce sales and seek wider appeal outside of its main female fans. The partnership has helped the sportswear maker emerge as a personal fitness brand and resume growth in 2019.
Other affiliates like CrossFit Magnus have also decided to cut ties with the global fitness organization based in Washington, DC.
Via CrossFit, Glassman said it was not “racist but a mistake”. His tweets stay live on his personal channel
“After eight years as a CrossFit affiliate, we are ending our membership,” CrossFit Magnus spokesperson Nick Hurndon wrote in an article on social media.
“We will no longer continue to” transport your water “because it is contrary to everything we stand for and only serves to perpetuate systemic racism. “
CrossFit has more than 13,000 gyms in more than 120 countries and generates approximately $ 4 billion in annual revenue.
Alyssa Rose of Rocket Crossfit shared an email between herself and Glassman after telling her that the gym brand would break ties due to CrossFit’s moral ambiguity by remaining silent on issues affecting black communities.
SZA singer drew attention to Glassman’s callous response and urged people to consider supporting a black-owned fitness business instead
Congressman Michael Muscato Urged Glassman To Leave CrossFit Brand
Rose also criticized CrossFit for its controversial marketing in the midst of the coronavirus pandemic which gave priority to its business over health issues and shameful members.
Glassman responded in the email by saying that Rose was a “**** y person”, that she had let politics distort her into something that considered him “bad to the point of being bad”, and said she was doing it ‘better at the brand [CrossFit] as being racist. “
It was the final straw for Noah Ohlsen, who said he has been considering staying with CrossFit for days.
“This is probably the most difficult decision I have ever had to make,” Ohlsen wrote on Instagram. “I decided that I could not, in good conscience, compete during this period for a company that has not shown itself to have values with which I align myself.
“I have spoken a lot about this movement and my strong desire to stand up and fight for equality. Right now, I’m taking action. The repercussions of this could be enormous. I weighed them and my belief is stronger than their potential results. ”
Noah Ohlsen wrote: “I have decided that I cannot, in good conscience, compete during this period for a company that has not shown itself to have values with which I align myself”
Rich Froning said events of the past few days have “made it impossible to stay loyal to leaders who make senseless statements that alienate and divide”
Tia-Clair Toomey said that she and her husband Shane Orr could not bear behavior that shows a lack of recognition and empathy for those who fight for basic human rights “
Tia-Clair Toomey said she was “sad, disappointed and frustrated” with the company and Glassman because she admitted that her future with the company was unclear due to her morals and values.
“A lack of recognition and empathy for those who fight for basic human rights and equality is simply inexcusable and a behavior we cannot defend,” said Toomey, saying that her husband Shane Orr agreed.
Rich Froning said the events of the past few days have “made it impossible to stay loyal to leaders who make senseless statements that alienate and divide.”
Other entertainment figures, including singer SZA, and politician, congressional candidate Michael Muscato, have urged people to boycott the brand.
CrossFit did not respond to a request for comment on Reebok’s action.