Raheem Sterling is at the forefront of a new coordinated campaign on social media aimed at forcing the british government to improve diversity in football.
On the eve of Project Restart, Sterling, joined by the people for the football, in which the pair of Liverpool Jordan Henderson and Alex Oxlade-Chamberlain, Jadon Sancho, Kevin De Bruyne, Vincent Kompany and Lucy Bronze, has released a powerful video, under the hashtag #TimeForChange , I implore the Parliament to take a stand against the lack of diversity in british sport.
Sportsmail understands that the time of the powerful video has been deliberate with the resumption of matches in the Premier League on Wednesday night.
Raheem Sterling has expressed his desire to see more diversity at the top of the game
In a powerful video on Instagram, Sterling and his colleagues are demanding that changes be made
Personalities of the football appeared on the screen saying they were “tired” of discrimination in the game
And he hopes that the message will kick-off a process of permanent changes to ensure better diversity in sport and society.
Sterling has been raving this week about discovering that there are only three black men on the board of directors of 13 major sports bodies in the Uk and used the new initiative to drive the change.
In addition to the players mentioned above, the presenter of the BBC and the former attacker the English Gary Lineker, the star of Bayern Munich’s David Alaba and the old back to Manchester City Gael Clichy have also supported the willingness of Sterling to change.
In the video, the 10 people involved, who have a social network combined up to 60 million people, say they are tired of ” social inequalities “, the ” discrimination “, of the ” protests “, ” nobody’s listening “, “demand change” and “to see black men die”.
The star of Dortmund, Jadon Sancho, has joined Sterling in support of their calls for changes to be made
The former English international Gary Lineker was another big name showing his support for Sterling
The video ends with Sterling saying, ” But I never get tired of being black “.
In an interview with Sky Sports broadcast on Tuesday, Sterling said: “I feel I speak for most of the Black people, everyone is tired.
“With the protests that are taking place, you see what happens in America who transfer in the United Kingdom.
“A lot of people are kept silent and use this opportunity as a time to be a and try to get not only answers but a change in society.
“People like me who have a platform to try to get these messages in the right places and have these conversations that can trigger changes.
“I’m not a person with the most ideas in the world or I know exactly what to do, but we just need to emphasize those things to which people are confronted in the daily aspects of their lives.
“This is something that comes up a lot more, which is a good thing. I really believe that the time has come for us to act. I do my part behind the scenes. ‘
Sterling has been the victim of abuse from fans in England and Europe, but revealed that it was not limited to the terraces in the past.
He spoke of teammates making comments would not be appropriate in the locker room.
– Yes, remarks underhanded for sure. This continues today, ” he said.
“It is a joking manner, but at the same time, people need to understand that if you have not felt, you don’t know what that means for the person to whom you say it.
“Some people will take it on the chin, but at the same time this is not acceptable.
“It happened in the past, I can’t say too recent, but it has happened in the past where I have heard remarks sneak in the locker room. “