Newcastle United recovery result now in one man as Premier League prepares for final decision


The future of Newcastle United is now firmly in the hands of the Premier League, but in reality the button that will cause the green signal can only be operated by one man.

The man is Richard Masters, the general manager of the Premier League, who was twice burnt out by television journalists over the position of United’s takeover bid.

As the Chronicle has reported in recent weeks, the Premier League owner and director’s test has reached the final stages, and that’s where he stayed after eight weeks of treatment.

Masters brought little comfort as to whether Amanda Staveley, the Public Investment Fund and the Reuben family’s proposal to remove Newcastle from Mike Ashley are concerned.

More tellingly, among all his words, amid a lot of public relations deviation jargon, Masters said, “What we need to make sure of is that all of the processes are followed properly.

“And when a decision is made, it’s the right one. “

Masters’ decision is whether the bidding group has ties to the pirate BeOutQ in Saudi Arabia, a country the Premier League has placed on a watch list when it comes to broadcasting illegal in the United States.

For Masters, whose previous roles included a stint as Marketing Director on the Cricket Council of England and Wales and Commercial Director of EFL, he may have wanted to at least set foot under the table as a chief executor before being faced with such a huge moment.

Speech by Richard Masters of the Premier League at the cocktail party to celebrate the Premier League Asia Trophy, the youth tournament and present the work of football development in China. during the Premier League Asia Trophy on July 19, 2019 in Shanghai, China
Richard Masters

Masters, however, has been with the Premier League since 2006 in different roles, so knows that there will be a strong reaction anyway.

Yet he is highly respected by those who run the game in this country, even the government is happy to let him have the last word.

Speaking of Masters last year, Chelsea supremo Bruce Buck said: “The clubs have seen Richard rise to the challenge, dealing with the balance and skill of our different partners and partners,” said Buck.

“He faced challenges head on.

“The clubs think this is the right nomination now for the long-term interest of the Premier League. “

The Masters need no introduction to Newcastle or their problems under Mike Ashley and got a glimpse of the current setup in July during the club’s tour of China.

At the time, as acting high-level chef, he met journalists in a more relaxed setting at the Shangri-La Pudong Hotel in Shanghai, but he was unable to say much on the takeover agreement recently due to confidentiality.

Without a doubt, this is one of the biggest decisions in the Masters’ career and arguably one of the most monumental moves the Premier League has ever had to make since the elite redesign in 1992.

At the time, Newcastle was far from the bright new Premier League after avoiding relegation from Division Three the same year.

The argument when the Prem was invented was that “rich clubs would get richer and poor clubs would get poorer” but thanks to Kevin Keegan and Sir John Hall, the Magpies managed to trap a ticket for the football table and almost won the title.

Giving the keys to future owners could change the face of football in England because the Magpies, if the Public Investment Fund succeeds, will want to fight for everything.

As Newcastle’s summer agenda collapsed on Matty Longstaff’s contract, it summed up exactly where United was at the moment.

Newcastle United takeover

With current owner Mike Ashley, overseeing the approval of big deals at this point, was always going to be unlikely pending the Premier League results.

Ashley has done everything asked of him in terms of paperwork and the decision on the future is out of his hands, provided that the funds are quickly put in place once the Premier League confirms everyone’s position.

For now, we are awaiting the verdict of Mr. Masters and his entourage in the Premier League.


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