iPhone 12 Schemes to Reveal Disappointment
The upcoming Apple iPhone 12 family is expected to move the four handsets away from the iPhone X design curves and return to the more angular shape seen for the last time in the original iPhone SE and iPhone 5S. That much has been confirmed by this week’s latest leaks of iPhone schematics. Unfortunately, the changes to the design don’t go any further. Forbes »Gordon Kelly reports:
“The schemes to reveal Apple did not reduce the notch, as was widely anticipated, and that would leave the iPhone 12 line-up looking outdated compared to its rivals. In addition, the glasses do not look thinner and there are no signs of the exciting LiDAR camera on the iPhone 12 Pro models with only three on the back of the modules shown. If it is correct, the combination of these disappointments is going to be a business breaker for a lot of valuation potential. ”
More here on Forbes.
The Lost Magic Of Lost Earphones
With the iPhone 12, Apple is expected to cut retail packaging costs once again, with the removal of the wired headset. The loss of the EarPods take away some of the magic from the iPhone, but it’s likely that to help Apple on the bottom line, as I stated earlier this week:
“While users are not going to make purchasing decisions about the contents of the retail box, the experience unboxing creates the first impression of the product. Stories from Steve Jobs meticulously opening and closing the packaging to analyze this state of mind is the type of attention to detail that allows a brand to stand out and create little emotional rushes before a handset is switched on.
“… The will on the part of consumers? They will certainly miss the moment of joy that Steve Jobs hoped for when you bought an Apple product. But they’re probably just going to spend more money on Apple and buy some AirPods. ”
Read more here.
MacBook Pro is New and Powerful Option
Consumers purchasing a new 16-inch MacBook Pro have another option this week, with the inclusion of the AMD Radeon Pro 5600M GPU as an upgrade. Samuel Axone reports:
“The 7nm GPU is designed for video editing, color grading, and gaming and application development, according to Apple and AMD. Apple claims that the 5600M GPU will deliver up to 75% faster performance than the Radeon Pro 5500M with 4 GB of GDDR6. (There is also a 5500M configuration with 8 GB of memory). ”
More at Ars Technica. The upgrade costs $ 700 for the 4GB card, which takes the benchmark cost for this combination to $ 3,200.
Apple Requires Thirty Percent From An Email Application
Earlier this week, Apple rejected the Hey updates, a new team-based messaging app launched at base camp. The reason is that the application does not use an Apple payment API (which prevents Apple from its 30% rake on in the application for payments or subscriptions). While Hey is a subscription service, it is not possible to purchase the subscription to the iOS app. David Pierce has all the details on the Protocol.
“Hey doesn’t cost $ 99 a year, but users can’t sign up or pay within the iOS app. It is an application using an existing outside the service, just like Basecamp eponymous of the platform and of Netflix and Mou and countless other applications… As the app’s “Reader”, Apple said subscribers could log in as normal but hey had to make all the subscriptions available to new users like in-app purchases. ”
And Basecamp for the reaction? CTO David Heinenmeir Hansson:
“It is never in a million years that I have been paying Apple a third of our turnover,” Heinemeier Hansson said. “It’s obscene, and it’s criminal, and I’m going to spend every dollar we have or never have to burn this down until we get to a better place. ”
Read more about the Protocol, plus there’s great background to John Gruber’s reading.
Apple Prepares For WWDC With App Update
Next week’s WWDC Virtual Apple updated the bespoke conference app. As well as renaming the more generic “Apple Developers”, it includes more calendar details and a redesign of the Discovery tab in the UI. Filipe Esposito reports:
“Previously named as the WWDC application, the Apple Developer application provides access to videos and articles for developers, including video techniques from new, recently released hardware features, such as new iPhones or iPads. Apple has chosen the WWDC 2020 opening keynote live stream app, as well as the other sessions scheduled for next week. ”
More at 9to5Mac.
Could WWDC announce a new name for an old favorite? With WatchOS, TVOS, MacOS and iPadOS, is it time for iOS to dig a poll act? William Gallagher reports:
“Prolific leaker Jon Prosser now claims that Apple is launching a future version of iOS, possibly iOS 14, under the name of “iPhone OS”. This is the name Apple used for the operating system on the original iPhone, and the change may be to align branding with iPadOS. ”
More at Apple Insider.
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