As we prepare for a four-province tourism season starting next week, a new campaign reminds Nova Scotians to buy local.
While the Atlantic bubble is about to open, Buy Halifax is a new marketing campaign by the Discover Halifax group, the Halifax Chamber of Commerce and the Halifax Partnership.
Although Buy Halifax is obviously focused on Halifax, the hope is that communities across the province will adapt the campaign and use it themselves, such as Buy Dartmouth or Buy South Shore.
Ross Jefferson is the president and CEO of Discover Halifax, and he tells the 95-7 news that there are over 210 communities in the province, so they want people to get out there, travel anywhere security and buy locally.
“Our goal is to try to encourage consumer spending that will far exceed any government bailouts that may occur, if we can recover some of the consumer spending from visitors, this is our number one priority “He says.
Jefferson says it’s a matter of choice, and right now, it makes sense to help our communities rather than shopping online or with a big business.
“We have the opportunity to support the local entrepreneur, the person who has invested in our community, who runs his own business, who employs people here,” he said.
The campaign is now running throughout the summer, and the hope is that by spending money closer to home, the economic benefits for the places where money is spent are greater.