Discounts of up to 70% discounts on offer to tempt buyers.
But the impact of the sars coronavirus pandemic has meant that directors have been appointed to manage the finances of the company.
Like all other non-essential retailer, Lee Longlands has been closed for three months during the lockout.
Other branches of the renowned dealer of furniture in Leamington Spa, Kidderminster, Derby, Cheltenham, and Abingdon, Oxfordshire.
Boss has said that all its stores to open doors for buyers again from Saturday, June 20. The command line, the service was resumed on June 18.
But today, the company announced that it had been forced to bring in administrators, in an attempt to get its finances back on track.
In a statement on its website, Lee Longlands, said: “Matthew Ingram and Allan Graham of Duff & Phelps Ltd. have been appointed Joint Administrators Lee Longlands & Co. Limited June 19, 2020.
“The Joint Administrators manage the affairs, business and property of the Company.
“The Joint Administrators are not personally in the adoption of all the contracts that have been entered into by the Company, they are not personally responsible in any way in respect of them.
“Lee Longlands & Co. Limited (in Administration) continues to trade under the control of the Joint Administrators. Both are licensed in the united KINGDOM by the Insolvency practitioners Association and governed by the Code of Ethics. ”
Robert Lee, a fourth-generation family member and current director, said: “We are very open for business as usual and our clients can be assured that we will continue to provide them with the highest levels of service that we restore the short-term finance and to return to work. ”
George Longland and Robert Lee – the grandfather of the current managing director established Lee Longlands in 1902 after serving their apprenticeships.
The duo opened their first store at 304 Broad Street, initially selling antiques before turning to manufacturing their own cabinet ranges.
In 1932, the founders have decided to build a brand new brick and of Portland stone Art Deco building in Broad Street, the only store outside London to have curved glass windows.
Nearly a century later, the building is still standing and remains an important part of Birmingham history.