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Coty x KKW’s strategic partnership will enable Kardashian of beauty brand to extend its reach gob with existing products and all of the new categories.
Kardashian will continue to lead the creative side of the brand alongside his current team.
“The partnership with an established organization like Coty will play a decisive role in advancing my brands from their global presence allows to accelerate the expansion of people around the world are able to experience new first launches hand, ”she said. “This report will allow me to focus on the creative elements that I am so passionate about while benefiting from Coty’s incredible resources, and launching my products around the world.”
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Peter Harf, Coty, President and CEO, added: “Kim is a true modern day for World Icon Day. She is a visionary, entrepreneur, mother, philanthropist, and through social media has an unparalleled ability to connect with people around the world. This influence, combined with Coty’s leadership and expertise in prestige beauty, will allow us to reach the full potential of its brands. ”
The partnership comes after Coty bought 51% of the shares of Kardashian, half-sister to Kylie Jenner brands.
After news of the case broke, Kardashian, husband, rapper Kanye West, took to social media to offer her congratulations – and drop the news that she has now joined the billionaire’s club.
I am so proud of my beautiful wife Kim Kardashian West officially to become a billionaire
You weathered the craziest of storms and now God shines on you and our family
So blessed is still life
So I made you this still alive
We love you so much pic.twitter.com/Vvtgzodnah
– you (@kanyewest) June 30, 2020