However, this solution only seems to apply in the UNITED states since you can’t purchase content via the First Video on an Apple device in Canada.
It is interesting to note all the applications that use a subscription model only have to pay 15% of the Apple Tax by the user after the user has been registered with the service for over a year. Thus, while the Apple tax is often referred to as 30 percent, some developers may only pay 15 per cent.
To get around the 30 percent cut, the Cupertino-tech giant said that these services should integrate with Apple operating systems functions such as AirPlay 2, universal search, Siri support and a single zero, or authentication, according to The Point. Apple also states that this program is for individual purchases, not subscriptions, so that if you sign up for the First Video in the app, Apple still gets a cut.
What is weird is that Amazon never launched this feature for the Apple devices in Canada. You can watch the content that you have purchased or leased on other devices, such as Android or on the web, on an Apple device in Canada, but you can’t buy it there. This suggests that this case only applies to the First Video Store in the UNITED states
MobileSyrup has joined Amazon Canada for more information and update this story with any response.
Why is this important to Canadians?
This news is important to everyone because it turns out that Apple’s grip on the App Store can come loose if the right platform is to ask for an agreement.
That said, we don’t know for sure exactly how Amazon has been able to negotiate this with Apple, but it seems unlikely that the small, independent developers will get the same opportunity.
On the other side of this coin, which shows Apple in a more positive light since it allows a direct competitor for the exploitation of its film and TV rental business on an equal footing to the inside of the Apple ecosystem.
This is essential because the idea of a tie App Store is the crucial point of Spotify to claim against Apple in its March 2019 complaint to the European Union. Since then, the CEO of Spotify, Daniel Ek, has come forward to say that he expects Apple to open the App Store in the long term.
Another interesting fact to take away is that for Amazon to become a “Premium” content provider, it is necessary to do things that Apple was already blocking Spotify to do so, according to allegations made by the music streaming service last year.
For example, one of Spotify’s original complaint was Apple blocking app updates and features such as Siri support, which have become a priority for Apple. At least, that’s what this Amazon deal suggests.
Another story that relates to Apple to be able to on the App Store is about a new messaging app called Hey. This app has a subscription component, and for some reason, Apple is pushing with force to add an Apple-approved payment method to the application, or it may not get updates in the future.
Wow. I am literally stunned. Apple has just doubled down on their rejection of the HEY ability to provide bug fixes and new features, unless we submit to their outrageous demand of 15% to 30% of our turnover. Worse yet: We’re told that if we comply, they will REMOVE The APPLICATION.
— DHH (@dhh) On the 16th of June 2020
This type of move lines with stories to Spotify. However, the strange thing is that there is not even a way to sign up for the service in the application.
Again, this shows how the small developers are still stuck under Apple’s thumb in some respects, while giants like Amazon get in order to compete.
That said, not all the giants are getting what they want from Apple. Epic Games, the company behind Fortnite, and Match Group, the owner of Tinder and Hinge, have recently expressed their support for the european UNION antitrust case that Spotify and other companies has been launched in the last year.
Source: The Point (1)(2)(3)