Instagram Extends TikTok Clone Feature Coils Test to France and Germany – Adweek


The Reels TikTok clone, which Instagram started testing in Brazil last November (where it was known as Cenas), was extended to France and Germany this week.

Reels allows users to create short videos with music or other audio files, up to 15 seconds in length, as well as adjust the speed and duration of each clip, just as TikTok users can do it through the video editor of this app.Developer and blogger Jane Manchun Wong discovered previous tests of the feature, originally known as Clips, last September.

When tests started on Reels in Brazil, users could only share them within Stories, but people in the test group will now see spaces dedicated to Reels in their profiles and in the Explore tab, offering thus the potential for greater exposure.




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