Hoteliers in the French Riviera are ready to welcome a successful summer season in their region
THE president of the Regional Federation of Hoteliers of Provence-Alpes- (PACA), declared that “tourism professionals in one of the most visited regions of France are in the starting blocks as the holidays approach summer. A holiday that promises to be a bit special this year. “
As the country enters phase 2 containment, the French are encouraged by the government to stay home for their holidays this year.
A demand that makes the Provence-Alpes-Côte d’Azur region the ideal summer destination.
Last week, the SNCF indicated that a quarter of TGV reservations for the coming season were intended for the PACA region.
The PACA region has large accommodation capacities, with no less than 3.1 million beds, including 650,000 beds in commercial accommodation and 2.5 million in second homes. However, this summer, it will be impossible to depend on foreign customers, who generally represent a third of visitors.
Last Wednesday, the president of the metropolis, Martine Vassal. announces a 10 million euro plan to revive tourism in the Bouches-du-Rhône. This plan consists of the distribution of gift cards of € 50 and € 100 to anyone spending three nights minimum in hotels and campsites in the region. A flat tourist season would be an economic disaster for the region, as tourism generates 143,000 jobs and € 9.8 billion in annual tourism revenue in the region.