Google will pay some of the editors of the news to allow the content

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The Google logo is visible on January 8, 2020 at the Consumer Electronics Show (ces) 2020 in Las Vegas, Nevada.ROBYN BECK / AFP

Google now pay the news publishers directly to authorize their content, in a change of course for the internet giant.The company announced Thursday that it would introduce a licensing program which pays the publishers for the “high quality content” that will be published on a new service which should be launched later this year. The service will be launched on the platform of Google News and Discover.

It will consist initially of publications news local and national, such as Der Spiegel in Germany, InQueensland and InDaily in Australia, and Diarios Associados in Brazil. Google has stated that, if necessary, it would also offer to pay for a free access to the items on the news sites.

“We are currently engaged in discussions with many other partners and expect to sign more in the coming months,” said Brad Bender, vice president of product management of Google News, in a blog post Thursday.

This decision was in response to calls from regulators antitrust in France and in Australia for that Google is paying the news content. This marks a change of direction on the part of Google, which for years have been pushing the media requests to pay for the distribution of their work.

The competition Authority decided in April that Google would pay publishers and press agencies for the reuse of their content. During this time, the Commission australian competition and consumer was asked by Canberra to form a mandatory code allowing digital platforms to share the revenue generated by the information.

This regulatory pressure has intensified at a time when newspaper editors are grappling with a steep decline in advertising spending due to the crisis of the sars coronavirus.

It is also part of a battle wider between the technology companies and media companies on copyright.

Last year, the EU has adopted reforms of its laws on the copyright which would give news organisations more protections to ensure that they are paid fairly for the distribution of their articles online.

The rule change has exerted considerable pressure on the services that aggregate news, like Google News, because they should pay the publishers for the titles and excerpts of stories. The technology groups had lobbied strongly against the reforms.

“Alongside other companies, governments and civil society organizations, we are committed to playing our role to support the media companies,” said Bender. “The commitment of today demonstrates this, and we look forward to what we can all accomplish together. “

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