Google and the Carrefour de Lancer Team Activated by the Voice of Food Purchase in France


Alphabet‘S (NASDAQ: GOOG) (NASDAQ: GOOGL) Google partners with operator’s French supermarket crossroads OVER THE COUNTER (OTC: CRRF.Y) deployment of voice control, food purchases in France.

In a press release, Carrefour said that the new voice-activated service, which works with Google Assistant, is part of its efforts to develop e-commerce and reflects the widespread use of voice recognition technology in France.


With this new service, users will be able to dictate a generic food shopping list to Google Assistant, who will then automatically add products to Carrefour in the shopping cart for checkout. Google Assistant integrates with Carrefour e-commerce inventory to make sure the products are available. Stock Technology and Carrefour have had a partnership since June 2018, the companies said in the press release.

With the AI ​​system powered up, the service seems to be learning over time and gradually becoming better at customizing shopping lists the more the user engages with Google Assistant. If there is no purchase history, Google Assistant will recommend items based on price and sales.

In order for the service to work, customers have to link their Google account with their Carrefour account and allow Carrefour France to share the customer’s purchase of the story with Google. The operator’s supermarket said users can unlink from their accounts at any time. If a person does not use the service for 30 days, he will automatically unlink the accounts.


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