PARIS (AP) — French has praised the altruism of their popular textile and luxury goods companies when production facilities got diverted from the churning of the latest fashion for fabric-making masks designed to protect the public from coronaviruses.
Now, companies that have helped France avoid fear of the shortage of virus filtering facing wear and tear for daily use say they need help unloading a surplus of 20 million masks. They asked the French government to promote assistance and find buyers for unsold exit from the industry to the national effort.
Hundreds of textile and apparel manufacturers have responded to the government’s invitation for millions of top masks than home versions. President Emmanuel Macron, last month sported a military tested the embroidered model with the three colors of the national flag advertising for the “Made in France” masks.
Yet within a few weeks, the dried demand for domestic production of masks that sold for a few euros in supermarkets and pharmacies or were available in bulk for free distribution by businesses and local governments. Manufacturers and the government has recognized that many suppliers and consumers are still opting for the cheapest disposable, Asian masks.
“They were more readily available,” Guillaume Gibault, founder of the fashion underwear brand Le Slip Français (The French In brief), told the French public radio service RFI.
Gibault sees the slump, marketing and distribution problem. The machine, specially designed for masks made by his company and others saw “very strong and immediate demand” before the excess accessories piled up in warehouses and factories.
“Not necessarily everyone knew about what was around them, and the public didn’t necessarily know where and what to buy,” he said.
Some textile companies have complained that the French government has been slow to validate their masks as effective at filtering small particles, which has slowed their ability to enter the market before people have been allowed out of their homes and need masks in shops or on public transport.
A group of industry representatives had time with two junior government ministers this week to discuss excess masks, as well as general issues about health, fashion, textiles and luxury decision makers among the economic benefits of the pandemic and the long term.
After the meeting, the ministers offered praise and promised government help to spread the word to distributors, local governments and other potential customers on the environment and the benefits associated with using French, masks and finding buyers at home and abroad for excess stock.
Agnès Pannier-Runacher, Secretary of State for France’s Economy Minister, told RTL that the government’s goal is to “convince large buyers to move from single-use, reusable masks textile machine masks”. Gibault and French Textile Industry, the President of the Union, Yves Dubief has agreed to lead this mission.
“In a few weeks, the French textile industry has managed to mobilize and redirect its production apparatus on our territory in order to provide durable French textile masks with filtration guarantees in sufficient quantities,” Pannier-Runacher said. This effort is to be welcomed. It must now be long-term and supportive. »
The French Textile Industry Industry Union was the first to sound the alarm in early June about this problem of the surplus.
“The request was such that no one had foreseen such a sudden halt. But in the textile industry, once launched, production does not stop with the click of a finger,” Dubief says French magazine Challenges.
Some French companies were dissatisfied because it was the French government that pushed many of them to get into making masks and in order to increase the country’s capacity would produce 5 million day masks that could be sold or donated to the general public, local governments and businesses by mid-May.
The knitting maker behind the Macron mask flashed during a school visit in early May, Chanteclair, has much more from where the president of the came from. Owner Thomas Delise also has many unanswered questions.
The French government said this week that the part of the joint industry-government mission will be to “support the sector to adjust its production capacity to the collective needs in masks over the coming months.” For his part, Delise thinks that blocking massive imports with trade barriers can help make the evils of his company.
“We don’t know how the pandemic will evolve. We do not know which of the government’s instructions, we do not know what kind of equipment, professionals you want. So today, yes, we have a surplus stock of 600,000 masks and it obviously has an impact on my business.”