Here is a list of some of the major advertisers who limit or stop their Facebook advertising, along with estimates of what they spent last year in the United States from the Pathmatics ad analytics platform.
$ 42.4 million in advertising
The consumer goods giant, one of the world’s largest advertisers, said on Friday that it would stop running ads on Facebook, Instagram or Twitter in the United States for at least the rest of 2020, citing a “period polarized electoral system ”. The company, which owns brands such as Dove and Lipton, said that “continuing to advertise on these platforms at this time would bring no added value to people and society” Ben & Jerry’s, a brand of ice cream owned by the company, said Tuesday join the boycott.
$ 6 million
The automaker, which includes the Honda and Acura brands, said Friday it would remove Facebook and Instagram ads in July, “choosing to stand by people united against hate and racism.”
The beauty subscription service said on Friday that it would shift advertising spending in July from Facebook and Instagram to other platforms and individual content creators, after gradually reducing its dependence on the social media giant over for the past two years. Birchbox said it would continue to be active on its Instagram account.
$ 22.9 million
John Nitti, the media company’s director of telecommunications, said in a statement on Thursday that he “is suspending our advertising until Facebook can create an acceptable solution that makes us comfortable and consistent with what we have done with YouTube and other partners. . Verizon stops both paid ads and unpaid posts.