Although Kering is seen in the environment ahead of its rival LVMH, its labels Gucci, Saint Laurent and Balenciaga are judged “Not good enough” or “This is the beginning” by Good On You.Watson “is one of the most popular in the world of the actors and the best-known activists”, Kering said in a statement after the appointment of the 30-year-old, who is also a high-profile women’s rights advocate and UN ambassador of good will.
She was appointed to the board of directors by the shareholders at Kering’s annual general meeting on the side of the Ivory Coast-born former CEO of Credit Suisse Group Tidjane Thiam, as well as John Liu, the president of the “Chinese Uber” Didi Chuxing.
Having lost Stella McCartney – without a doubt, the world is more ethnic luxury label of LVMH at the beginning of this year, the recruitment of Watson is a coup for Kering, which is eager to earn on the post-boomers.
Kering chairman and ceo François-Henri Pinault, who is married to a Hollywood star and activist Salma Hayek, welcomed the appointment.
“Their knowledge and skills, and the multiplicity of their backgrounds and perspectives will be valuable additions,” he said.
The group Kering has employed more than 38 000 people from around the world to the end of 2019. Its turnover amounted to €15.9 billion euros ($17.9 billion euros) last year, for a net profit of €2.3 billion euros.