CrossFit CEO Greg Glassman apologizes for offensive George Floyd tweet

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CrossFit CEO Greg Glassman apologized for an insensitive tweet about George Floyd, who died at the hands of the Minneapolis police, saying that he “was mistaken with the words I chose.” It was too little too late for sports equipment maker Reebok, who said this weekend that it was ending a partnership with CrossFit after the tweet, while some gyms said they would end their affiliation with the training brand.The problem started on Saturday when the Institute for Health Metrics and Evaluation, a research center, tweeted, “Racism and discrimination are critical public health problems that need urgent response,” with the hashtag #BlackLivesMatter.

Glassman replied, “It’s Floyd-19. ”

In another tweet, Glassman added, “Your failed model put us in quarantine and now are you going to come up with a solution to racism?” ”

His tweets sparked a violent reaction on social media, with Twitter users writing that they found his remarks “divisive” and “unacceptable”. Michael Muscato, who owns a CrossFit gymnasium and runs for Congress, wrote on Twitter that Glassman’s comments were “deaf” and “pathetic,” and urged Glassman to step down as CEO.

Glassman’s comment comes as protesters across the country come together to end systemic racism and police brutality. Many companies and businesses pledge to invest in programs that enhance racial and social equality, while expressing support for the protesters.

After Glassman’s responses to the Institute for Health Metrics and Evaluation, some consumers expressed disappointment on social media and said they would not attend a CrossFit gym.

Reebok said in a statement to CBS MoneyWatch on Monday that it is ending its relationship with CrossFit.

“Our partnership with CrossFit HQ ends later this year. Recently, we have had discussions regarding a new agreement, however, in light of recent events, we have made the decision to terminate our partnership with CrossFit HQ, “said Reebok. in the declaration.

Glassman apologized for the tweet Sunday evening.

“Me, CrossFit HQ, and the CrossFit community will not stand up for racism,” he wrote. “I made a mistake with the words I chose yesterday. My heart is deeply saddened by the pain it has caused. It was a mistake, not racist but a mistake. “

He added that he was “incredulous, angry and overly emotional” at the Institute for Health Metrics and Evaluation. “I was trying to stick it to the @IHME_UW for their invalidated models, which resulted in unnecessary and economical foreclosure, “he wrote. To implicate the name of George Floyd in this effort was wrong. ”

Gym co-owner Nick Hurndon wrote on Twitter that he had sent a letter to CrossFit ending the brand’s affiliation. The company’s response to systemic racism and police brutality “is completely unacceptable,” the letter said.



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