Go Outside, the owners began to call the directors as the coronavirus pandemic grows the retailers of the High Street at the point of rupture.
JD Sports, which owns Go Outside, has filed a notice of intention to appoint administrators on Friday, according to reports in the Sunday Times.
The chain employs close to 2,400 employees across 67 stores specializing in camping equipment, bikes and clothing.
The coronavirus pandemic has intensified pressure on the company.
He did not comment on the reports when contacted by the BBC.
The Manchester-based JD Sports group has bought out in 2016 for £112m. But the chain has been struggling in recent years, and forced closure of shops in the coronavirus lock have exacerbated the firm’s problems.
It is understood that the accounting firm Deloitte has been appointed to oversee the process, which could see the company restructured or requests for rent cuts or “holiday” for its stores.
A spokesperson for Deloitte told the BBC that he had no comment at this time.
The locking of the struggles
Well that non-essential retailers have since been allowed to reopen in the North of Ireland and of England, analysts have questioned how comfortable the customers will feel back in the stores.
Compared to the same period in 2019, the attendance was down 45.3% on the first day of re-opening in England, according to the retail analyst firm Springboard.
Several major brands have been in trouble because of the lock of the measures put in place in March to stop the spread of Covid-19.
Cath Kidston, Laura Ashley and the UK arm of Victoria’s Secret have all called in administrators. Last week, Poundstretcher has announced that it has launched a company voluntary arrangement, an insolvency procedure that allows companies to continue their activities while pushing through store closures and rent cuts.