The Quebec-based business was launched by Ethan Song and Hicham Ratnani in 2012 as an online brand, but now has stores across the country.
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KPMG Inc. will act as trustee.
The retail sector has been hit hard by the pandemic, which has forced the closure of non-essential stores to slow the spread of the new coronavirus.
Reitmans (Canada) Ltd. announced earlier this month that it will close two of its retail chains and fire about 1,400 workers as part of a restructuring under the Companies’ Creditors Arrangement Act.
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