The film will debut on August 12 in the United States, two weeks later than planned. In an unusual move, the studio plans to release the film on a Wednesday and keep it in theaters “over an extended playing period far beyond the norm”. The idea is to give the public the fear of visiting the cinema immediately a chance to see it on the big screen.
Warner Bros. will reissue an older film by the same director, Inception, on July 31, when Tenet was supposed to be released. Warner Bros. and Christopher Nolan disagree on the schedule, with the director pushing for a previous premiere and the studio taking a more cautious approach, according to people familiar with the discussions. The psychological sci-fi thriller stars John David Washington, Michael Caine, Robert Pattinson, Kenneth Branagh and Dimple Kapadia.
There is growing speculation among theater chains that further schedule changes are looming, with Mulan of Walt Disney Co. slated for July 24 also in danger. Leaders of major movie channels, including market leader AMC Entertainment Holdings Inc., said they expect the release schedule to change in response to the pandemic and be more flexible than normal .
Disney previously delayed Mulan from March to July following the closure of cinemas in the United States to fight the coronavirus epidemic. Now he’s considering pushing him away, the Wall Street Journal reported this week, citing an unidentified person who knows the subject. Disney did not immediately respond to requests for comment.
The upheaval could leave Hollywood with its worst drought in summer blockbusters since Jaws launched the concept in 1975. Theater chains were preparing for a return to normal next month. Companies have reopened cinemas with new cleaning programs and masked employees. But without major new films to show, channels already in difficulty will not have much to attract customers.
Tenet’s release had already been postponed earlier this month, from July 17 to July 31. And another great Warner Bros. movie, Wonder Woman 1984 was moved to October 2 from August 14.
No matter how the schedule changes, studios may find it hard to recoup their investment in films like Mulan and Tenet, both of which have budgets of around $ 200 million. Theaters have capped ticket sales to meet social distancing guidelines, and new epidemics in many states are likely to scare away potential customers.
While the official start date for “Mulan” is less than a month away, Disney executives typically start a promotion machine, including billboards, television commercials and social media campaigns. Instead, they restrained themselves as the number of cases increased.
Warner Bros., part of AT&T Inc., did a little marketing push for Tenet, not the campaign you would usually see for a $ 200 million film. Nolan, who wrote and directed the film, is a big fan of the traditional cinema experience and wants his films to be seen in cinemas. His previous photos include Dunkirk in 2017 and three Batman films.