Carrefour launches the food marketplace in France


Carrefour recently announced the launch of its online food marketplace in France. French consumers can now visit the site to browse more than 100,000 products from more than a hundred retailers which will be available alongside the usual daily range of companies by the end of 2020.

“To meet consumer expectations, the entire Carrefour ecosystem has undergone a transformation in the past two years in order to promote the food transition and ensure digital solutions that will simplify the daily lives of all French consumers. With this grocery market, which is the first to have such an ambitious range, our goal is to become the first e-commerce site for our customers. This marks a new stage in the transformation of our omnichannel solutions ”
– Elodie Perthuisot, Executive Director of e-commerce and marketing at Carrefour France

Developed in partnership with Mirakl, the Carrefour marketplace would offer consumers a particularly interesting shopping experience. The marketplace which was introduced at the start of June on the French site for companies to strengthen their current offer will allow customers to search for their everyday products alongside new food products and special delicacies. Food has been added in response to new trends in healthy and food-free organic products.

This is not a surprising decision given the current global demand for food and groceries online, including the understandable desire of consumers to stay healthy and prevent the spread of the virus as much as they want. can. Having the ability to shop for a wide range of products on a single website also saves consumers valuable time and their purchases can be delivered directly to their home across France.

“Carrefour has demonstrated its ability to innovate quickly and modify its operations during this period of crisis. The application of the market model to the food sector is an innovation at a time when consumers are using new innovative services to meet their new needs and meet current challenges. Mirakl is delighted to partner with Carrefour, bringing its technology and know-how to this project that will transform an entire industry, ”
– Philippe Corrot, founder and CEO of Mirakl


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