Hindustan Unilever, the indian subsidiary of the global giant of consumer goods, announced Thursday that it would “stop using the word “Fair” in the mark ” of its range of creams for the skin.
The decision was taken to move to “a more inclusive vision of beauty,” said the company in a press release.
Companies around the world have adjusted their marks in recent weeks in response to the protests against racial discrimination triggered by the death of George Floyd, a black man of 46 years, at the hands of the american police. Last month, several large companies have renamed or removed products, including Quaker Oats with its brand Aunt Jemima in the United States and Nestlé, with its candy Red Skins and Chicos in Australia.
In India, the preference for a lighter skin is a controversial issue for a long time. Activists who oppose the use of cosmetics to lighten the skin say that some of the stars of the most known Bollywood have perpetuated the trend by lending their name and face to advertising campaigns promoting creams “fair”.
The company chooses now to focus on “the glow, the tone, the clarity and radiance of the skin,” he said.
“The brand has never been and is not a product of money laundering “, he added.
Beauty marks have generally been a world-wide activity in full expansion in the skin-lightening products for the skin. Prior to the recent setback, the international market of cosmetic teeth whitening for the skin is expected to reach $ 6.5 billion by 2025, according to a report from Global Industry Analysts.
Hindustan Unilever presents itself as one of the largest consumer goods companies in India and argues that its products reach nine out of 10 households in the country.
The new proposed brand name is subject to regulatory approval and will probably enter into force in the coming months, announced Thursday the company.
– Swati Gupta and Monica Sarkar for CNN contributed to this report.