Boycott on Facebook: These are the companies that broadcast ads on the site’s hate policies


A civil rights coalition, which includes the Anti-Defamation League (ADL) and the NAACP, launched the #StopHateforProfit campaign last week when it called on big business to stop Facebook advertising, citing the repeated failure of the company to respond significantly to the vast proliferation of hatred on its platforms. ”

Carolyn Everson, vice president of Facebook’s global business group, replied in a statement to CNN on Friday, “We deeply respect any brand decision and remain focused on the important work of suppressing hate speech and providing essential voting information. Our conversations with marketers and civil rights organizations explain how, together, we can be a force for good. ”

Here’s what we know about companies that have joined the boycott.


“Starting today, we will stop our global advertising with @Facebook & @instagram until at least the end of July to support the #stophateforprofit campaign”, Arc’teryx said in a tweet Tuesday.

The outerwear brand added that it would donate the money it spent on Facebook and Instagram ads to “build more inclusive outdoor activities.”

Ben & Jerry’s

The ice cream company released a statement on Tuesday saying it supports NAACP, Color of Change, ADL “and anyone asking Facebook to take more aggressive action to prevent its platforms from being used for divide our nation, suppress voters, foment and support the flames of racism and violence, and undermine our democracy. ”

“Starting July 1, we will suspend all paid advertising on Facebook and Instagram in the United States as part of the #StopHateForProfit campaign,” he added.

“We call on Facebook, Inc. to take the clear and unequivocal steps requested by the campaign to prevent its platform from being used to propagate and amplify racism and hatred. “

Beam suntory

Beam Suntory – the company behind Jim Beam, Maker’s Mark and other spirits – said Sunday that he will join Facebook’s #StopHateForProfit boycott.

In a statement, Beam Suntory said he would suspend all Facebook and Instagram ads for the month of July – and hinted that it could last longer.

“We stand up for what is right, and we support all those who are engaged in the fight against hate speech, racism and prejudice,” the statement said. “We hope this collective action will help catalyze positive change and be accountable, and we will evaluate our advertising approach beyond July pending Facebook’s response. “

Coca Cola

Coca-Cola is suspending all social media advertising, not just Facebook, “for at least 30 days” from July, the company said on Friday.

“We will take this time to reassess our advertising standards and policies to determine if internal reviews are needed and what we should expect more from our social media partners to rid platforms of hatred, violence and inappropriate content” , the company said in a statement. declaration. “We will let them know that we expect more accountability, action and transparency from them. “


Dashlane, who is a password manager, has pledged to remove ads for at least July, Joy Management, director of business management, said on a blog via the website on Monday. of the company.

Howard hinted that the boycott could extend beyond that.

“It is clear that Facebook is just talking and will not take responsibility for its role in surveillance capitalism out of a sense of moral duty,” Howard wrote. “They will only say what the money makes them say. It is time for us to put our money where their mouth is. ”

Howard called on the marketing managers of other tech companies to join the boycott.

Eddie Bauer

Eddie Bauer, a brand of outerwear, said in a statement on Twitter that it would stop paid advertising on Facebook and Instagram until the end of July.

The company has not said, as some have done, whether their suspension could last longer.

Eileen Fisher

Clothing announced on Wednesday the company it will pause paid advertising on Facebook and Instagram during the month of July.
“By holding back our advertising dollars, together we can demand that Facebook take meaningful steps to create a safer platform for all communities,” he said in a tweet.


The confectionery company announced Friday that it is joining the boycott, even after Facebook CEO Mark Zuckerberg attended a public livestream on Friday to respond to public reaction.

In addition to joining the July monthly Facebook break, the company said it “will cut our spending on Facebook and their platforms, including Instagram, by a third for the rest of the year.”

“We don’t think Facebook effectively handles violent and conflicting speech on their platform,” the company said. “Despite Facebook’s repeated claims to act, we have not seen any significant change. Earlier this month, we informed Facebook that we were not satisfied with their position on hate speech. … We hope Facebook will act and make it a safe space for our consumers to communicate and come together. As a company, we stand for unity and inclusion and are committed to our commitment to make a difference and to participate in positive change. “


The automaker’s US division announced Friday that it will join the boycott, drawing its marketing from Facebook and Instagram.

The move marks the first automaker to sign the campaign.

“For the month of July, American Honda will suspend its advertising on Facebook and Instagram, choosing to stand by the people united against hatred and racism,” the company said in a statement. “This is in harmony with the values ​​of our company, which are rooted in human respect. “


Known for its iconic backpack brand, JanSport announced Friday that it will no longer advertise on Facebook and Instagram for the month of July.

It is the second brand owned by VF Corp. to sign the #StopHateForProfit campaign, a week after The North Face also announced that it would remove ads from Facebook and Instagram.

“Count on @Facebook. We are alongside @NAACP & @ADL for #StopHateforProfit “, the brand said in a tweet. “JanSport will stop advertising on @Facebook & @instagram for the month of July and join the fight for tougher policies that prevent racist, violent and hateful content from proliferating on these platforms. “

Levi Strauss

The clothing company behind the Levi’s and Dockers brands announced Friday that it will suspend all Facebook and Instagram advertising as part of the campaign.

“We are concerned about Facebook’s inability to stop the spread of disinformation and hate speech on its platform,” said Levi Strauss in a statement. “We believe that this inaction fuels racism and violence and also has the potential to threaten our democracy and the integrity of our elections. “

Magnolia Photos

Magnolia Pictures becomes the first Hollywood studio to join the boycott against Facebook on Tuesday.

The studio behind films such as “Food, Inc.” and “Man on Wire” said it would stop advertising on Facebook and Instagram immediately until at least the end of July.

“We are looking for a significant change on Facebook and the end of their amplification of hate speech”, the company said in a tweet.


Patagonia, another outdoor clothing brand, advertised on Facebook and Instagram on Sunday as part of the boycott.

“From secure elections to a global pandemic to racial justice, the stakes are too high to sit back and let the business continue to be complicit in spreading disinformation and fomenting fear and hatred,” said Patagonia in a press release. series of tweets.

“As businesses across the country work hard to ensure that Americans have access to free and fair elections this fall, we cannot just sit back and provide resources to the companies that are contributing to the problem. ”

The company said it supports the campaign and that the benefits of the social media network are “never worth promoting hatred, bigotry, racism, anti-Semitism and violence.”

The north face

Outerwear brand The North Face was the first major company to join the boycott against Facebook (FB).

“Here we are,” The North Face tweeted Friday. “We went out @Facebook #StopHateForProfit. ”

The North Face’s commitment applies to Facebook and Instagram ads owned by Facebook, the brand said in a statement, although it will continue to create organic content on Instagram.

Craig Hodges, spokesperson for The North Face parent company VF Corp, said a number of other brands in the company’s portfolio “are considering” following in the footsteps of The North Face. VF Corp also owns Dickies, Vans, Timberland and Smartwool, among others. For the year ending March 31, VF Corp spent $ 756 million on advertising.

“The North Face stops all activity and paid advertising by the United States with Facebook until more stringent policies are put in place to prevent racist, violent or hateful content and misinformation from circulating on the platform,” indicates the press release.


Outdoor equipment retailer REI joined The North Face shortly after its announcement by boycotting Facebook.

“For 82 years, we have put people above profits,” the company said in a statement. tweet. “We are removing all Facebook / Instagram ads for the month of July. “


The coffee chain said in a statement that it plans to suspend advertising on “all social media”.

The move is likely to be a blow to Facebook, where Starbucks (SBUX) was the sixth biggest advertiser on the platform in 2019, according to estimates from Pathmatics, a business intelligence company. Starbucks spent approximately $ 94.8 million on Facebook advertising last year.

Starbucks has not reported that it has officially joined the #StopHateForProfit advertising boycott. However, the company said the moratorium would coincide with internal discussions on ending hate speech, as well as dialogue with advertising partners and civil rights organizations.

“We believe in bringing communities together, in person and online, and we oppose hate speech,” Starbucks said in the statement. “We believe that more needs to be done to create welcoming and inclusive online communities, and we believe that business leaders and policymakers must come together to bring about real change. “


Upwork, a recruitment company, followed in the footsteps of The North Face and Patagonia on Friday.

“Upwork pauses hatred without Facebook advertising in July. #StopHateForProfit “, the company tweeted.


Unilever said it would remove US advertising from Facebook, Instagram and Twitter due to “divisive and hate speech” concerns.

The engagement will continue at least until the end of 2020, the company said in a statement on its website.

“Continuing to advertise on these platforms today would not add value to people and society,” the statement said. He added: “The complexity of today’s cultural landscape has given brands a renewed responsibility to learn, respond and act to drive a reliable and secure digital ecosystem. ”

Unilever, whose brands include Dove, Breyers, Hellmann’s, Knorr and Lipton, among others, said it would redirect its advertising dollars to “other media” in the United States.

In a statement responding to Unilever’s decision, Twitter said it was “respectful” of advertisers’ decisions.

Facebook did not immediately respond to a request for comment.


Telecommunications giant Verizon said on Thursday that it was withdrawing its Facebook ad in what may be the biggest brand to have joined the #StopHateForProfit boycott.

“We are suspending our advertising until Facebook can create an acceptable solution that makes us comfortable and consistent with what we have done with YouTube and other partners,” said John Nitti, director of media for Verizon, in a communicated to CNN.

Verizon previously drew hate speech from YouTube advertising, citing Verizon brand safety standards.

Verizon’s announcement on Thursday suggests that his boycott could last much longer than that of other companies that have joined the campaign organized by civil rights groups.

This list will be updated.

CNN’s Donie O’Sullivan, Rishi Iyengar, Michelle Toh, David Goldman, Leah Asmelash and Clare Duffy contributed to this report.


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