Today, the official Avengers video game Twitter account has posted a short video featuring a monument of Captain America and said that the area around it had been “cleared.” This is the kind of atrociously bad time, that, she, deserves a kind of historical monument.
Now, across the nation, cities and states make plans to take down Confederate monuments. Some have been heavily graffitied by protesters, while others have stumbled and fallen (how embarrassing) in the lakes nearby. The protesters are targeting of monuments in the framework of a broad effort to throw unflattering light on America’s long history of violent racial injustice, and the cities are responding. It is logical to take down the statues of Confederate generals and colonial figures like Christopher Columbus, because they are all played a role of outsized in the enslavement of Black and aboriginal. In addition to this, most of these monuments have been built in the early 1900s and 1950s as a means of legitimizing white supremacy in the face of the rise of civil rights movements. The “grand” history of the Confederate monuments that pay homage to lasted all five years. It is about slavery.
This is why Marvel and Square Enix’s decision to market the next Avengers video game with a message solemn devoted to a fictional illegible statue comes across as, at the very least, painfully tone deaf. The tweet, posted earlier today and deleted this afternoon, presented a brief clip of the high-tech drones designed by a game of agency (but with red and blue lights evocative of the real world of the police) hovering around a statue of Captain America.
“Heroes Park both celebrated the Avengers, but it has since been deleted,” said the tweet. “In spite of the OBJECTIVE of the drones that watch of the area, there are still people who believe and pay their respects to Captain America.”
And then, he implored users to download the short, looped video clip of the conference background.
If we keep this inside Avengersnarrative limits, it is not totally out of left field (even if the video of the conference background thing would be weird in any context). The story of the game begins with a tragedy on a large scale that the Avengers are in the end blamed for, it is logical, therefore, that people decided to climb up and down the Avengers of movement and light it on fire. But Avengerslike all other video games, it exists in a world where the shit is currently very low, so this particular marketing angle is not a great look.
Many people have responded to the tweet when he was alive. Most of them said either “uh” or “oops.”
After deleting the tweet, the Avengers Twitter Account published apology.
“We have heard your response to our recent post and agree that now was not the appropriate time to share this content to our game,” it reads. “We apologize for being insensitive.”
If any other video game, social media managers, there was planning in the same way pithy ads that vaguely gesture in the direction of real-world problems, let’s hope that their ideas are now the collapse of the dust in the arms of an emotionally remote father figure. Or falling into a lake.