US cannabis sales remained strong in April even as overall retail sales fell double digits, indicating that the March increase in demand was more than just a pantry-loading.
Total US retail sales fell 21.6% in April the year before, yet sales pot in several member states posted significant year-over-year gains – in some cases , even bigger than in the month of March, when demand boosted in advance of Covid-related stops, according to data from the company BDS Analytics. Many states have declared cannabis an essential service during the pandemic, enabling delivery and collection on the sidewalk.
In the states that legalized recreational marijuana, Oregon stood with 40% sales growth in April, up from 31% in March and 19% in January, according to the BDS. The territories where medical use is legal, but also recreational has not shown even bigger gains, with the Maryland sale doubling and Arizona jumping by almost 50%.
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Nevada, where the industry is more dependent on tourism than most other states, was the exception with April sales down 30%.
Interestingly, the strength was not reflected to the same extent as April 20, better known as 4/20 or the biggest jar of the celebration of the year. In Colorado and California, 4/20 sales were 62% and 55% above the year-to-date average of, respectively, but that, compared to an increase of 148% and 135% in 2019 .
Overall, 4/20 of sales in California, Colorado, Nevada, Oregon and Washington fell 22% from 2019, according to data from the Headset Inc. Which may be at least partly because the party falls on a Monday this year, and this Saturday of last year.
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In a sign that times have changed, there is growing indication that more and more dads are getting cannabis as a gift for Father’s Day.
LeafLink Inc., a large market pot, said the overall market share of concentrate products, most commonly found in vaping – jumped 30% in the week after Father’s Day last year compared to the previous week. This compares to a weekly average increase of only 0.9%, likely due to retailers replenishing after a jump in demand.
The products that generate the most interest on Father’s Day include many that appear dad-friendly, such as cannabis cigars, soft drinks and resins, according to the Headset. However, there was also a growth in some surprising products during the last Father’s Day weekend, including 79% skipping lip balm purchases and a 55% increase in breath and sublingual bands.
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