In an interview with Variety on Thursday, AMC CEO and President Adam Aron explained why wearing the mask was missing from the safety precautions list. “We didn’t want to be drawn into political controversy,” said Aron. “We thought it could be counterproductive if we imposed the mask on people who firmly believe it is not necessary.“We think the vast majority of AMC guests will wear masks,” said Aron. “When I go to an AMC feature, I will definitely wear a mask and lead by example. ”
Before the company turned the corner, the hashtags #BoycottAMC and #AMCisCanceled started making their way on Twitter, with very insistent what to wear a mask is not about politics – it’s a health issue.
“As a friend at Lister, I’m also at high risk, so I don’t need a mask, so I’ll have to cancel my subscription. It’s not about politics but about security / community, ”tweeted Michael Davis, an AMC client.
The company replied, “In areas of the country where customers are required to wear masks, AMC will comply with this order and customers will be required to wear masks except when eating and drinking. Customers from other locations are strongly encouraged to wear a mask while visiting AMC. ”
But in a later statement on Friday, AMC said it listens to guests and scientific advisers and will now need masks everywhere.
“At AMC Theaters, we believe it is absolutely crucial to listen to our guests,” said the statement. “As a result, and with the full support of our scientific advisers, we are changing course and changing our policy on guest masks. As we reopen theaters, we will now demand that all AMC customers across the country wear masks when entering and enjoying movies in our theaters. . The speed with which AMC has undertaken to revise our mask policies reflects our commitment to the safety and health of our customers. ”
Health officials – including, the country’s leading infectious disease expert – recommends wearing masks in public, as well as social distance, as an effective way to help prevent the spread of the coronavirus.
In some cities, wearing a mask in public is mandatory, and shops and businesses have been asked to refuse customers who don’t cover their faces. But other communities have left optional masks, and President Trump has avoided wearing them.
“In many states and cities, the rulers actually give the right instructions. But somehow people don’t believe it or confuse it. And they go ahead and do things that are against the guidelines that their own leadership says, “said Fauci in awith Steve Portnoy of CBS News Radio Friday.
Fauci connected him to a larger networkin the country, which he called “very disturbing”.
He said the best way to prevent the spread of the virus is to avoid the crowds – and if you can’t do it, “wear a mask at all times.”
“So when you see situations, when people are not doing – they are in the crowd and / or they are not wearing masks when they are outside, of course, that worries us about the increased risk of spreading the infection, “said Fauci. .
He also noted that in many states,at a disturbing rate. “You see very problematic situations,” he said, “… , places like Arizona, places like Texas. ”