AMC Cinemas Will Not Require Customers to Wear Masks to Avoid “Political Controversy”

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AMC Theaters CEO Adam Aron said the channel would not force customers to wear masks – where local governments do not require them – when it reopens theaters because it “did not want to not be drawn into political controversy. ” Variety reported.

Aron told Variety that he “would wear a mask and lead by example,” but thought it would be “counterproductive if we force the mask on people who firmly believe it is not necessary.” He added that the company believes that the “vast majority” of its customers will wear masks. Aron said AMC will not monitor customers’ temperatures, but will monitor employees for fevers and other symptoms of coronavirus.

AMC, the world’s largest theater chain, plans to reopen in 450 of its 600 theaters in the United States on July 15 with limited capacity, after closing all of its theaters worldwide in mid-March. The company posted a net loss of $ 2.2 billion in the first quarter and had “virtually no turnover” in the last two weeks of March, according to Wall Street newspaper. AMC also stated in its 8-K file earlier this month that unless it is able to restart operations in July, “there is a real doubt as to our ability to continue operating for a period of time.” reasonable period of time “.

Several highly anticipated films are slated to debut in July, including Disney live-action Mulan and Christopher Nolan Principle from Warner Bros. AMC competitors Regal Cinemas and Cinemark have both announced their reopening in stages, with Cinemark starting this week. Regal and Cinemark also said they would not require customers to wear masks unless they are mandated by local governments.

The Centers for Disease Control and Prevention (CDC) recommends that Americans wear masks to prevent the spread of the coronavirus. The World Health Organization (WHO) also updated its guidelines on June 5, calling on people to wear masks “on public transport, in stores or in other confined or overcrowded environments”.

Some states, including California, have forced people to wear masks in public when businesses start reopening. But President Trump told the WSJ this week he thought that some americans could wear face masks as a way of “signaling disapproval” rather than as a protective measure.

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