The manufacturers of Johnnie Walker will provide more than £ 80 million of world-wide assistance in the framework of its two-year program will “Raise the bar” from next month.
The general director of Diageo, Ivan Menezes, said: “pubs and bars are at the heart of every community.
“We launched” Raising the Bar”, because many outlets have been hit hard by the crisis and greatly in need of assistance to re-open their doors. ”
The company has developed the plan after a global survey of bar owners have identified what they needed to re-open after the lock.
The main priorities of the publicans, which include hygienic measures, a digital media and equipment to practice in order to transform the functioning of the drinkers.
Menezes added: “We call on the governments around the world to provide recovery plans in the long term to help the hotel sector.
“These companies play a vital role in bringing people together to socialize and celebrate – something that we all missed so much during this terrible crisis – and keep hundreds of millions of jobs, which provide a first foot on the ladder of employment for young people. ”
Other support will include distributors of disinfectants, PPE, help for online bookings and systems without cash, bars, and mobile equipment outside.
In the middle of serious warnings of the economy, the hotel sector is expected to be a post-coronavirus the most severely affected, with millions of jobs at stake.
The bosses of Diageo want to help any bar to re-open providing free access to technology, training and equipment.
The CEO of the Scottish Beer & Pub Association, Emma McClarkin, said: “This announcement from Diageo will be greeted with enthusiasm by the operators, which are desperate to re-open their pubs to resume business activities, welcome new customers and play their role in the economic recovery.
“With more than 50 000 jobs dependent on pubs and bars, we are an integral part of the national economy and communities across the country – it is vital that we came back soon to our activities and this initiative will help to support this. ”
The owners of bars scottish can now register their interest for the program “Raising the Bar”.