The Grand Atlantic Hotel is a member of the Specialist Leisure Group, which collapsed in administration, resulting in the loss of around 2,500 jobs and 64,000 reservations, reports Bristol Live.
The hotel, which is housed in a large turret building overlooking the Bristol Channel and the lawns of the beach, has been a popular place to stay since the Victorian era.
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Wigan-based Specialist Leisure Group has also operated Caledonian Travel and hotel businesses such as Bay Hotels, Coast and Country Hotels and Country Living Hotels.
The firm said on its website that all visits, cruises, vacations and hotel stays have been canceled and will not be rescheduled, blaming the impact of the pandemic.
He said, “Not all hotels marketed as Bay Hotels, Coast & Country Hotels and Country Living Hotels will reopen. “
When Bristol Live contacted the hotel, a phone message simply answered the callers: “Due to the Prime Minister’s announcement on March 23, it became necessary for us to implement a work at home solution in the together from our Shearings family. Please see our website. on shearings.com to find out how to contact us or make a reservation. ”
Abta (Association of British Travel Agents) said the company, which operated Shearings and Bay Hotels, had struggled to provide thousands of refunds for canceled trips.
He added that the vast majority of canceled bookings are financially protected tour bus trips, and customers with those bookings would receive a full refund.
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John de Vial, Director of Member and Financial Services for Abta, said: “Today is a very sad day for these customers and the thousands of employees who will have lost their jobs.
“The fact that two of these well-known brands with loyal customers had to hire administrators is a vivid indication of the pressure the vacation industry is facing in the wake of the coronavirus pandemic.
“Abta has repeatedly stressed to the government the urgency of the situation and the need to define a coordinated strategy with clearer communication if it is to help avoid significant job losses and help businesses weather the storm. “