The fast food chain’s At Home taco bar, currently available for delivery or driving, contains flour tortillas, crunchy taco shells, nacho chips, seasoned beef, shredded lettuce, nacho cheese sauce and more to help people recreate their favorite menu items or even make new combinations. The kit, which serves six, costs $ 25.
“Our food has always been a catalyst for bringing people together, and we are finding new ways to do it remotely until we can all be together again,” said Melissa Friebe, senior vice president of marketing at brand and consumers of Taco Bell. ideas, in a statement.
“No matter what meal they create, we are excited to offer fans a new Taco Bell experience at home,” she added.
With people staying at home and limiting visits to the grocery store, meal kits have seen a recent surge in popularity.
Blue Apron CEO Linda Findley Kozlowski said her business had seen since late March “increased demand from existing, returning and new customers in response to the COVID-19 pandemic,” said one. Press release.
Taco Bell is not the only fast food restaurant to enter the food kit business. Chick-fil-A has announced that it will start selling meal kits on May 4.