Sales from Popeyes restaurants that have been open for at least 17 months increased 26% worldwide in the first quarter from the same period last year, driven by the chain’s wild popularity for the chicken sandwich. In the United States, this figure was 29%.
Popeyes first introduced the menu item in August. Customers flocked to the restaurant chain and the sandwich sold out in less than two weeks. The brand said at the time that “extraordinary demand” had taken it by surprise.
The sandwich – a breaded and breaded white buttermilk fillet, topped with pickles and a choice of mayonnaise or spicy Cajun spread and served on a brioche brioche bun – was touted as the “biggest product launch de Popeyes in the past 30 years ”. After taking great care to avoid another shortage, the chain brought back the menu in November.
Restaurant Brands International, which owns Popeyes, also owns Burger King and Tim Hortons. These restaurants were affected in the first quarter due to the coronavirus pandemic.
Sales of Burger King offices that have been open for at least 13 months have dropped nearly 4% worldwide from a year ago. At Tim Hortons, sales fell about 10%. Total revenues for the quarter fell to approximately $ 1.3 billion, down about 3% from the same period last year.