The project, designed as a limited series, is based on the author’s “custom of the country”.
The filmmaker will partner with the tech giant’s TV + streaming service to develop a drama based on the novel by Edith Wharton The custom of the country. Apple considers it a limited series. The project follows the production of Coppola On the rocks, the first feature film produced in partnership with Apple with A24. The film with Bill Murray and Rashida Jones will be released this year.
First published in 1913, The custom of the country focuses on Undine Spragg, a Midwestern girl trying to get into New York society. Unlike many of Wharton’s other novels, it has never been adapted for the screen.
“Undine Spragg is my favorite literary anti-heroine, and I’m delighted to have it on the screen for the first time,” said Coppola.
Should he go ahead, The custom of the country would be Coppola’s first television series since the early days of her career, when she co-created and directed a short Comedy Central show called Hi Octane. Coppola also produced and co-wrote the holiday special A very Murray Christmas for Netflix in 2015.
Coppola is the latest top talent to work with Apple, which launched its TV + platform in November. The company has global agreements with tastes of The Morning ShowKerry Ehrin, Alfonso Cuarón, Jason Katims, Julia Louis-Dreyfus, Justin Lin, Little america showrunner Lee Eisenberg, Dickinson creator Alena Smith, Annie Weisman, Monica Beletsky, Oprah Winfrey, Sharon Horgan and Simon Kinberg.