“Quaranscream”: a wine spritzer company opens a hotline for Mother’s Day

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TORONTO –
A beverage company in the United States invites moms to leave a “quaran cry” this Mother’s Day on a designated hotline.

Molson Coors’ MOVO wine spritzers set up a “non-judgmental evacuation hotline” for mothers in a contest to win some of their canned wine drinks.

“Now, more than ever, moms deserve a break … and a drink,” said Lisa Rudman, director of North American innovation at Molson Coors in a press release. “We realize this Mother’s Day is not going to be normal, but we hope to make it a little more special with a well-deserved laugh and a chance to win MOVO.”

The contest, which is open throughout Mother’s Day for eligible U.S. citizens, encourages mothers to call 1-833-3-SCREAM-4-WINE and express their frustrations:

“Is fifth grade math a lot more difficult than you remember?” Asks the press release. Call the hotline. “Need to sob on banana bread that you don’t have time to bake? ” he keeps on. Call the hotline.

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