Plex started as a way to organize and distribute your personal media collection. It’s still the main draw, though the company has also experimented with an ad-supported free streaming service that doesn’t require you to download or extract a single file. Today, Plex announced that “thousands” of Crackle movies and TV shows have been added to its library in the United States. The deal covers a handful of blockbuster movies, including Captain Phillips and The illusionist, as well as series such as The kitchen of hell, Snatch and Roseanne. It’s not the most captivating selection, but it’s because Crackle itself has always been a free service, with few originals to compete with Netflix and other heavyweights in streaming.
Plex launched its ad-supported streaming service last December. Warner Bros. was the first distributor to ship, bringing content from major studios such as Metro Goldwyn Mayer (MGM), Lionsgate and Legendary. In a blog post, Plex teased that he was “working on new partnerships” that would add even more gifts to his streaming catalog. It’s an intriguing piece of society, which otherwise relied on Plex Pass for revenue. As the rest of the industry moves upmarket – ordering massive shows to justify the monthly subscription fee – Plex seems content with reaching deals with players at the bottom of the stack.