On April 2, a donation to the Ottawa Food Bank of the American hip-hop group Wu-Tang Clan caused a flood of donations during the COVID-19 pandemic.
In one day, $ 170,000 was raised.
The tweet would continue to help the campaign raise more than $ 280,000.
Now a clothing and lifestyle brand co-founded by legendary producer Wu-Tang RZA and Mustafa Shaikh called 36 Chambers is offering products to support the Ottawa Food Bank and other causes in the region thanks to a campaign called “A Better Tomorrow”.
The campaign was revealed on CTV Morning Live on Wednesday.
“Whether through music or our actions, the goal of 36 Chambers and Wu-Tang is to always see a better future. In collaboration with Mayor Jim Watson and the City of Ottawa, 36 Chambers launches the A Better Tomorrow collection: three products that will collectively benefit the Ottawa Food Bank, the Ottawa Mission and CHEO, “said a press release. on the campaign website.
Three products are available. The first is a t-shirt with the Wu-Tang logo with the word “Ottawa” on the inside. 100 percent of the proceeds go to the Ottawa Food Bank.
The second product is a vegetable hand sanitizer called “Protect Ya Hands”, manufactured by the Canadian company Jusu. For each bottle sold, one bottle will be donated to the Mission Foundation of Ottawa and other homeless shelters in Canada. Additional benefits will also be donated to shelters, according to 36 Chambers.
The third product is a partnership with Pure Kitchen. 100% of the proceeds from the Saga Continues Bowl will go to meals for front-line workers at the Children’s Hospital of Eastern Ontario who have been assigned to long-term care facilities.
Ottawa Mayor Jim Watson was wearing his shirt for work on Wednesday.
The campaign is expected to last one month.
Shaikh told CTV Morning Live that they did not expect the initial tweet in April to become a big deal.
“We have a buddy in Ottawa, Adam Miron, and when all the food collection stuff was going on, he looked to see if we could get George Stroumboulopoulos to retweet food collection because he knew we have a good relationship. Instead, we just jumped on an internal call to Wu and decided to donate it ourselves and share the message, “he said. “We didn’t think it was going to become that important. It inspired us how many people from Ottawa answered it. This prompted us to work with the City of Ottawa to raise more funds and free the Better Tomorrow collection. It was great for RZA to give its blessing. “
Sean Wong, the executive director of the Ottawa mission, tells CTV Morning Live that help means a lot.
“It’s huge,” he said. “The mission has served Ottawa since 1906. We have gone through the Spanish flu, we have gone through the Great Depression. It’s really a moment and the campaign couldn’t be better titled “A Better Future”. The people who come to the mission every day, this is what they hope for and the products that the funds bring because of it will certainly help the people who live on the street to get through this crisis. “
You can find more information on each item at https://ottawa.36chambers.com/