Morning Report: Joe Rogan Signs Over $ 100 Million Podcast Contract With Spotify


Although in the MMA world Joe Rogan is widely regarded as one of the main commentators on the UFC, in reality Rogan’s most successful business venture was his podcast, The Joe Rogan experience, which it has hosted for 11 years and has become one of the most popular podcasts in the world. And now, thanks to a historic agreement with Spotify, Rogan will make a ransom from the king.

Yesterday, it was announced that Rogan will move his podcast exclusively to the Spotify platform, as part of an agreement that would represent more than $ 100 million per Wall Street newspaper. Rogan himself confirmed the switch to Spotify with a statement posted on his YouTube channel.

” Hello everyone! I have an ad. The podcast moves to Spotify. I signed a multi-year license agreement with Spotify which will start on September 1. As of September 1, the entire JRE library will be available on Spotify and all other platforms, and by the end of the year it will become exclusive to Spotify, including the video version of the podcast. It will be exactly the same show. I’m not going to be an employee of Spotify. We will be working with the same crew doing the exact same show, the only difference will be that it will now be available on the world’s largest audio platform. Nothing else will change. It will be free. It will be free for you, just go to Spotify to get it. We are very excited to start this new chapter of JRE and hope you will be there when we cross. Thank you. “

Rogan would have been reluctant to host his podcast on the Spotify platform, citing higher revenue generation with other services. However, recently, Spotify has invested heavily in the acquisition of other media and podcast companies, making a concerted effort to expand its reach beyond just a music streaming service. Spotify released a press release yesterday, hailing the work of their new partner and citing Rogan’s place in culture as a key factor in their interest in bringing him onto the platform.

“Since its launch in 2009, the pioneer Joe Rogan’s Experience (JRE) innovated and built one of the most loyal and engaged fan bases in the world. Rogan brings his sensitivity as a stand-up comic to the show, and alongside dynamic and diverse guests, he fearlessly tackles a wide variety of subjects, including neuroscience, sports, comedy, health, infectious diseases and our culture. constantly evolving, all with a mixture of curiosity and humor. . .

“The availability of JRE on Spotify means that more than 286 million active users of the platform will have access to one of the main voices of culture. “

Rogan’s show will debut on the platform on September 1 and will become exclusive to Spotify later this year.

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Thanks for reading and see you tomorrow.


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