Johnson & Johnson has decided to permanently discontinue its talcum baby powder in Canada and the United States and blames “misinformation” on the product for the decision.
In a press release issued Tuesday, Johnson & Johnson said its consumer health service started prioritizing high-demand items during the COVID-19 pandemic and is now choosing to permanently discontinue many of the items it had stopped manufacturing, including talcum powder.
The company said that baby powder accounts for 0.5 percent of its consumer health division in the United States and that sales had declined due “largely to changes in consumption patterns and fueled by misinformation about product safety and a constant barrage of contentious advertising. “, Wrote the company in the press release.
“Johnson & Johnson remains confident in the safety of Johnson talcum powder,” the statement said. “Decades of scientific research by medical experts around the world support the safety of our product. We will continue to vigorously defend the product, its safety and the unsubstantiated allegations against him and the company in the courtroom. “
Johnson & Johnson has faced thousands of lawsuits over its talcum powder from women who claim that asbestos in powder gave them cancer. Talc is a mineral similar to asbestos and both can sometimes be found in the same mines.
In January, a study published in the Journal of the American Medical Association found no strong link between the powder and female cancer.
The company said its cornstarch baby powder will be its only offer in North America, while other countries will still have access to the talc product.
With files from the Associated Press