Johnson & Johnson announced Tuesday that the company will stop selling Johnson baby talcum powder in the United States and Canada.
In a statement, the company said demand for its talcum baby powder has declined “largely due to changes in consumer habits and fueled by misinformation about product safety and a constant barrage of advertising for litigation. “
The company said it remains “firmly confident” in the safety of the powder and said it plans to continue to “vigorously defend the product”.
Johnson & Johnson has faced a barrage of lawsuits claiming the product is carcinogenic. The company notes that all of the verdicts against it have been set aside on appeal.
The existing talc product inventory will be sold while supplies last.
Johnson’s baby powder based on cornstarch will remain available in North America, while both types will be sold in the rest of the world, the company said.