In the midst of a coronavirus pandemic, Mother’s Day is not a regular affair for a Chelsea florist – CBS New York


NEW YORK (CBSNewYork) – Mother’s Day is usually one of the busiest days of the year for florists.
Like everything else affected by the pandemic, things are a little different this year.

Tara Jakeway of CBS2 examined how a small business owner coped with the rush.

“We are doing everything we can to make sure it is a safe and very, very happy holiday for every mom who is there,” said Nick Faitos, the creative mind behind Starbright Floral Design at Chelsea.

Lillies, roses, hydrangeas, masks and gloves … Mother’s Day is looking a little different for small businesses this year.


“We make all contactless deliveries. We take photos of the flowers where they are placed so that we can have proof of proof of delivery, and not we do not require a signature, “said Faitos.

Starbright, a family-owned store, opened on West 26th Street in 1994. A week ago, it was allowed to reopen for delivery and pickup.

“In a typical year, we would make more than 2,000 weekend deliveries,” said Faitos.

He says COVID-19 may have slowed them down.

“We are probably around 25% right now,” he said.

But if this Mother’s Day proved anything, that’s without counting the company. With limited supplies, staff, and capacity available to fulfill orders, he brought the five boroughs to life – and beyond.

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“We are very, very happy. We are happy on many levels, the most important being that we are bringing our employees back, ”said Faitos.

By “people” he means loyal customers like Jackie Werner, who was there for the pickup process, which includes a line of social distancing outside.

“I have been using Starbright for years and I was very happy to see that they were taking deliveries for Mother’s Day,” said Werner.

To ensure that their customers are safer when delivering beautiful bouquets, there is only one delivery person per van and each vehicle is disinfected between trips.


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