Damien Hirst created a series of images showing the rainbow heart design he made for our Help the Hungry call overlaid on British landmarks.
The winning artist of the Turner Prize produced the 12 images to help promote the sale of limited edition prints of the rainbow motif which launched this week and ends at midnight Monday.
Hirst also announced that the 12 images will be transformed into postcards which will be sold to raise funds for charity. They will go on sale shortly.
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“It is great to be able to help people in need by creating digital images, especially since most people are not allowed out of the world during the lockdown,” he said.
“I created the postcards for everyone to have a chance to own, and all the proceeds will go to charity.
“It’s fair to show what can be done from a lockdown situation with some computer magic and lateral thinking. “
The images show the design of the butterfly heart, which was created by the artist for our call as a symbol of “solidarity and hope”, superimposed on buildings in London and across the country, including the Tower of London, Big Ben and Westminster Abbey.
The limited edition print of the rainbow butterfly image can be purchased in two sizes, priced at £ 300 and £ 1,000. The enlarged version of the image, which is filled with butterflies, one of Mr. Hirst’s designs, measures 70 cm by 72.7 cm and the smallest measures 35 cm by 36.4 cm.
The funds raised will go to our calling partner, The Felix Project, London’s largest food surplus distributor.
The number of editions ordered before the close of sales on Monday will determine the final size of the edition. Each edition will then have its own unique number and will be digitally signed on a label behind the work.
The independent encourage readers to help groups trying to feed the hungry during the crisis – find out how you can help here. Follow this link to donate to our campaign in London, in partnership with the Standard Evening
How to buy
Both versions of the butterfly heart print are available for purchase through HENI Editions here.