Frenzy expected for the release of Terry Fox’s 40th anniversary shoes


Remarkably, when Terry Fox’s 40th anniversary sneakers go on sale Wednesday morning, Fred Fox will look like thousands of others, anxiously typing the keys, his computer credit card in his hand, trying to score a pair of soft blue kicks, in the middle of which is sure to be a complete buying spree.

It’s not that Terry’s older brother doesn’t have the connections to get around the mad crowd. After all, he is a spokesperson for the Terry Fox Foundation, which receives 100% of the net proceeds.

It’s just that the Fox family has always insisted that every penny raised on Terry’s behalf be used for cancer research.

“It’s just the way we’ve always done things. We don’t think we are any different or more special than anyone across the country, ”said Fox.

Terry Fox 40th anniversary commemorative sneaker. (Terry Fox / Adidas Foundation)

Before embarking on his Marathon of Hope in April 1980, Terry Fox sent passionate letters to shoe companies asking for help.

“Explore every last mile”

” We need your help. People in cancer clinics around the world need people who believe in miracles, ”he writes. “The race I can do, even if I have to crawl to the last kilometer. “

Terry Fox, center, with his friend Doug Alward, on the left, and his younger brother Darrell Fox, on the right, with the Van of Hope in 1980. To date, more than $ 750 million has been raised for research on cancer on behalf of Fox. (Submitted by Darrell Fox)

Fox was hardly a household name when he sent the letter, quite the contrary. A 21-year-old amputee from Port Coquitlam, British Columbia, who was facing freckles, was cold calling businesses he hoped could help fund his cross-country campaign for cancer research.

Adidas responded by sending 24 pairs of their blue Orion running shoes and starting a relationship that has lasted to this day.

The replica of the 40th anniversary shoe comes with a copy of Terry’s letter, laces with quotes, and “Terry Fox” tastefully printed in gold above one of the iconic Adidas stripes.

The sportswear giant is also launching a limited edition T-shirt. The campaign is expected to raise $ 1 million for the Terry Fox Foundation.

In 2005, when Adidas released the 25th anniversary shoe at Sport Chek, people lined up and cleaned up the stores in four hours.

“Probably crazy”

Fred Fox believes that with online sales, the entire 40th anniversary run will be recovered in a matter of minutes.

“I think it’s going to be amazing and probably crazy,” he said.

“There will surely be some disappointed people and I will be there like everyone else trying to get me a pair of shoes. “

The Terry Fox 40th anniversary sneakers cost $ 130 and are available in men’s sizes only. T-shirts cost $ 40. Online sales open at 7 a.m. Wednesday.

Terry Fox’s Marathon of Hope began on April 12, 1980 in St. John’s, Newfoundland.

Three years earlier, his right leg had been amputated above the knee after the discovery of a malignant tumor.

Fox ran the equivalent of a 42-kilometer marathon every day for 143 days before discovering that the cancer had spread to his lungs. The Marathon of Hope ended September 1, 1980 in Thunder Bay.

Terry Fox died at the Royal Columbian Hospital in New Westminster on June 28, 1981, a month before his 23rd birthday.

To date, more than $ 750 million has been raised on his behalf for cancer research.


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