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The French government will partner with the tourism industry to build a website to win back customers of American online travel giants such asAirbnb Inc. andBooking Holdings Inc.
The initiative is part of the government’s stimulus package to boost tourism in one of the world’s major destinations, as hotels, restaurants, theme parks, travel and tour operators are among the hardest hit by bans and restrictions to fight the global coronavirus pandemic. .
“This sector has been largely disintermediated by the major American platforms, Airbnb, Booking.com,” Eric Lombard, head of the French state-controlled financial institution, Caisse, said on BFM Business on Thursday. Deposits & Consignments. “We have to find this link with customers.”
The platform will be built with the French government and the tourism industry for the tourism industry, said Lombard. It will take “many” months to build it for it to be worth it, he said.