Electronic commerce in France will reach 115.2 billion euros in 2020


Business-to-consumer e-commerce sales in France are expected to reach € 115.2 billion by the end of this year. This would mean an increase of 11.4% over the situation last year, when electronic commerce in France was worth 103.4 billion euros.

The expected percentage change is slowly decreasing compared to recent years. Last year, electronic commerce in France increased by 11.7%, while in 2018 it increased by 13.3%.

Electronic commerce in France (2013-2020)

E-commerce will represent 4.63% of GDP

The share of France’s GDP made up of online sales is increasing, however. Last year it was 4.27%, but it is expected that this year e-commerce will account for 4.63% of the country’s GDP. This is twice as much as in 2013. This is one of the many conclusions of the France 2020 country report on RetailX e-commerce.

E-commerce spending per online buyer increases

In the past two years, the share of the French population using the Internet who has purchased online has increased by several percentage points. The proportion of buyers buying online was 77% last year and is expected to reach 79% this year. But it’s not only this percentage that is increasing, individuals are also spending more.

In 2015, the average cyber buyer in France spent 1,516 euros, compared to 2,266 euros last year. For this year, RetailX predicts that online shoppers will spend 2,428 euros on e-commerce sites.

The most popular payment methods in France in 2020

RetailX also analyzed the most popular payment method in France, according to preferences and usage (as a percentage of sales of e-commerce products). It shows that the bank card is by far the most popular payment in France, with 80%. It is followed by online banking (11%), consumer credit (4%), bank transfers (1%) and other methods (4% in total).

Payment methods in France

85% want the order to be delivered to their home

When French consumers have placed their orders online, they especially prefer to have the items delivered to their homes (85%). Other popular delivery method preferences are delivery to drop-off points (68%) and collection to the store (28%).

Fashion mainly bought online

When it comes to buying products in store or online, it shows that fashion is the category with the largest share (58%) of Internet users who have purchased these items online. The other popular product categories online are cultural goods (50%), travel / tourism (40%). Categories such as home services (7%) and glasses and contact lenses (also 7%) are significantly less popular online.

France 2020’s largest online retailers

When we look at the number of customers in the past twelve months, as a percentage of Internet users, Amazon, FNAC, Cdiscount, Veepee and E.Leclerc are the largest online retailers in France. Amazon welcomed 53.7% of French Internet users on its e-commerce site, which is significantly more than the share of Internet users (27%) attracted by Fnac over the same period.

Amazon welcomed 53.7% of French internet users.

Keywords France



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