Disney theme park reopening a roadmap for business?


Employees wear protective masks in Disneyland Park in Shanghai.

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The reopening of Shanghai Disneyland could provide useful information to companies wishing to restart their activities after the blockages.

The Chinese theme park will reopen next week with a series of new health and safety measures for customers.

Face masks, contact tracing and temperature controls are some of the new features designed to prevent the spread of the coronavirus.

Virtual queues and other technologies are also being considered, said Disney.

Shanghai will be the first Disney park to reopen since the start of the pandemic. Its gradual reopening comes more than three months after the park closed at the height of the virus epidemic in China.

One of the main changes will be the reduction in capacity, since the number of visitors is considerably reduced compared to 80,000 per day. While the Chinese government has limited the number to 24,000, Disney said the guests would be “well below” that number as it attempted new procedures.

You will need to book your tickets in advance to avoid queues at the entrance. Before entering the park, a QR code will have to be scanned to find contacts while guests will have to wear face masks at all times, except when eating. Employees, or cast members as Disney calls them, will also need to wear face masks.

Social distancing will be key and Disney seeks to manage crowds on journeys, in queues, restaurants and hotels.

Disney Parks chief physician Dr. Pamela Hymel said the entertainment giant is looking for ways to use its own technology to help distance society. This could involve a new app to create virtual queues at its American theme parks.

“We are evaluating several new and improved safety measures to do our part to help us stay healthy while we work, stay and play at a Disney complex and a Disney store,” she said. Cleanliness and sanitation measures are also reinforced

Earlier this week, The Walt Disney Company announced that its profits had reached $ 1.4 billion (£ 1.1 billion) in the first three months of the year as its theme parks were closed and canceled film releases.

The theme parks of Hong Kong and Tokyo remain closed, as do the Disney sites in the United States.


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