“He really holds the key to the whole future of what the sport looks like right now and whether it goes ahead or not,” said Julian Dean of New Zealand.
Professional cycling is funded only by sponsorship, with no large distribution agreements or ticket revenues.
“We don’t have any of that,” added George Bennett, a Kiwi pro. “We cannot touch television rights. We just have sponsors who need publicity. “
And this advertisement generally arrives in July in France.
“Sponsors probably get 60-70% of their coverage in one event. “
George Bennett’s Jumbo-Visma team handled the lockout better than most, but a number of his compatriots, including Bevin, have seen their wages cut.
“We were one of the first teams to go through this,” said Bennett. “I don’t think we will be the last. “
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