“Together, when the time is right, we will help our businesses reopen and inspire New Yorkers and visitors to explore and interact securely with the five boroughs once again,” said the CEO and president. NYC & Company, Fred Dixon.
The coalition will be made up of prominent business and entertainment leaders from the city, including: Ellen Flutter of the Natural History Museum, Thelma Golden of the Studio Museum of Harlem, Lin-Manuel Miranda of Broadway, Danny Meyer of Shake Shack and Peter Ward from Hotel Union.
The city’s tourism industry provides 400,000 jobs and generates nearly $ 70 billion in economic activity.
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